Altima Telecom OOH Domination

I worked in a mandate with Altima Telecom, a Canadian Telecom company, as part of their strategy to create a buzz and reach a new segment on the Montreal market: the University Students.

For that reason, the campaign was showcased as vinyl dominations in two main Montreal metro stations: Berri Uqam and Université de Montreal; where the affluence of students is highest.

My mandate was to create and pitch a concept with the support of 3D mockups to provide a better understanding of the final result; once approved by the client, the proposed visuals were created and installed.